Sales Skill Set Development Speaker

What would your business look like if you could increase the amount of sales you are closing by 10, 20 30 % … and the only thing you changed are the words you say?

  • Do you need to shorten the time it takes to close a sale?
  • Never had formal sales training?
  • Do you feel uncomfortable with ‘selling’ or the thought of ‘selling’… but know you need more sales?

Debbra Sweet is a contributing author to the New York Times Best Seller “Masters of Sales. She regularly teaches, coaches, trains how to increase your profits through a unique blend of marketing, behavioral communication, sales skills, better product packaging, positioning and pricing.

Developing sales skills very early in life (throughout grade school and all of high school) she took the experiences of receiving awards for selling the most pies, pizzas, suntan lotions, cases of oranges and grapefruits) into each job she acquired as an adult.

Those younger years laid the foundation for: prospecting, cold calling, closing sales, and building trust with her clients, establishing her own customer database and delivery route. She honed her follow up customer service skills which enabled her to consistently be a top producer for her schools fundraising events.

In her early adult years, she went on to become professionally trained in selling. Before becoming self employed, almost all the jobs she did always included selling and she was always top in sales.

Debbra’s successes in building her businesses are deeply rooted in her knowledge of how to effectively connect with people, market to them, close the sale and then implement follow up marketing and sales strategies. This approach consistently develops life time clients with repeat business and word of mouth referrals.

Many people teach selling. There are many people who can market.  It is rare to find a trainer who has in depth, skin in the game experience in selling, marketing, understanding how to build and run a businesses.


The info I learned in your sales coaching session with me helped us close a sale in 3 days! We had been working on this sale for 8 months and were getting no where.

The advise you gave us was simple, solid and effective!

Can’t wait to take your next sales training class!

Simon H.
Oceanside, CA


I’ve taken 2 of your specialty training classes and all I can say is “Thank You”. Starting my business was scary and I was feeling overwhelmed at times. You gave me solid direction on how to make simple changes that have led to us increasing sales.

We used to close $200, $500 or even $2k sales. After applying what you taught, we now close sales that are $40k, $50k each. In fact, we just got our first $100k sale!

B. N.
San Diego, CA

Hi Debbra,

“I want to thank you for an outstanding training session last week. I learned a great deal, including for how I was unknowingly ‘un-selling’.

It was a pleasure to meet you. I wish you continued success in your business.”

Best regards,
Dee C.


Just a note to say thank you for the most excellent training session yesterday, and this phenomenal book. A check is on the way to the address on your card.

Have a great week,
Ronald G.

I just got off the phone with Debbra Sweet and I don’t think I can thank her enough. This is a wonderful team. Her information and knowledge is amazing. If you want to learn more, give them a shout. Even if you think you know everything there is to about sales, I’ll bet you that this crew has an approach you have never tried. There is nothing to lose by at least talking to her. God Bless and THANK YOU!
After just one 20 minutes of working with Debbra Sweet, I went out and applied what I learned. At first, it felt a bit awkward- trying something new- but the end result is that three days later, I closed $10,000 worth of business from one new client! I know I would never have gained that client if I hadn’t used this sales info.

Aaron P.
San Diego, CA

Top Requested Sales Topics:

Ready to rev up your sales? Debbra brings all these facets of her knowledge and her passion for helping others achieve their goals into the following presentations.

“The Big Fat Juicy”

Results focused companies set sales goals for the year, and that means sales reps have quotas and benchmarks to hit too. Many sales professionals work hard to close their book of business. Often, they invest time, effort, energy into closing higher quantity sales at lower prices. They may talk about ‘wanting to make the big bucks’- but what they say, and what they do are not in alignment.

This energetic, interactive presentation will reveal simple steps to change the paradigm and active communication used by your sales team – so that their time, effort and energy enables them to go for the ‘Biggest, fattest, juiciest’ sales they can sink their teeth into!

Bigger, better sales for them means more profits for you.

Discover the Big Fat Juicy Secrets behind:

  • How to Ask For & GET the Customers You Want
  • Learn to ask the right questions to get you where you want to go with your customer
  • Who the best clients are for you
  • Get beyond your limitations to get in the door to bigger paying customers
  • Discover the most common hang ups you need to know and identify to overcome in order to get the big customers that bring massive income into your business

Follow Up: Maximize Your Sales Pipeline

A study done by the Association of Sales Executives revealed that 81% of all sales happen on or after the fifth contact.

If you’re a small business owner and you’re only doing one or two follow-ups imagine all the business you’re losing. Not following up with your prospects and customers is the same as filling up your bathtub without first putting the stopper in the drain

Through proper marketing and sales planning you’ll discover:

  • How to design a customer follow up system makes you able to use the lifetime value of your customers
  • How to win customers for life that will purchase from you again and again
  • Customer retention plans demystified: Discover easy to use, highly profitable customer retention techniques and tools that will not only help you retain your current clients but also generate new ones too!
  • The best ways to be staying in touch with your customers on a regular basis for investing in future sales, growth, retention, referrals and maximum profits
  • Increase your bottom line: Make more sales with lowered advertising costs

Strategies for Planning Sales Success

Sales and Marketing are two of the most important cornerstones of every successful business- yet for most entrepreneurs, the importance of these areas are the least understood.

Many people think that because they know how to do a service well, that people will flock to their doors. The old analogy of “build it and they will come” doesn’t ring true for today’s business owner. Find out the secrets of business success and how planning for sales and marketing is the golden key.

Through proper marketing and sales planning you’ll discover:

  • How to differentiate yourself from the competition
  • Who the best clients are for you
  • Marketing mistakes most companies make and how to avoid them
  • How to project the image and branding you want
  • Even out the sales cycle to keep revenue strong year long
  • Why a sales and marketing plan – clearly defined for your business – is key to your success