PRIVACY POLICY

Last Updated: September 2026

Your privacy matters to us. This Privacy Policy explains how Debbra Sweet and affiliated DS brand companies (“we,” “us,” or “our”) collect, use, store and share personal information when you visit DebbraSweet.com, communicate with us, register for an event or program, purchase a product or service, subscribe to communications, or otherwise interact with our business.

By using this website, you acknowledge the practices described in this Privacy Policy.

1. INFORMATION WE COLLECT

Depending on how you interact with us, we may collect information including:

Name
Email address
Telephone number
Mailing or billing address
Company, professional or business information
Account or login information
Event, course, program or membership registration information
Information you provide through forms, surveys, applications or communications
Purchase and transaction information
Referral or source information
Communications you send to us
Website usage, device, browser and technical information
Cookie, analytics and advertising information, subject to applicable consent requirements

We seek to collect only information reasonably necessary for the purpose for which it is being collected.

2. HOW WE COLLECT INFORMATION

We may collect information:

Directly from you when you complete a form, contact us, register, enroll, purchase, subscribe or communicate with us;
Automatically through our websites and technologies such as cookies and analytics tools;
Through service providers that assist us with payments, registrations, email communications, scheduling, course delivery, analytics, advertising and other business functions; and
From other sources when permitted by law, including referrals, business relationships and publicly available professional information.

3. HOW WE USE YOUR INFORMATION

We may use personal information to:

Provide products, programs, events, memberships, courses, consulting and other services you request;
Create and administer accounts and provide access to purchased or registered content;
Process purchases, registrations and transactions;
Communicate with you about your account, purchases, programs, events or requests;
Deliver newsletters, updates, invitations, marketing and other communications when permitted;
Respond to inquiries and provide customer service;
Personalize and improve our websites, programs and customer experience;
Understand website usage and marketing effectiveness;
Maintain security and prevent fraud or misuse;
Maintain business and transaction records;
Comply with applicable legal, tax, accounting and regulatory requirements; and
Establish, exercise or defend legal rights.

Where applicable law requires a legal basis for processing, we process information based on one or more appropriate grounds, which may include your consent, performance of a contract or steps requested before entering into a contract, compliance with legal obligations, and our legitimate business interests where those interests are not overridden by your rights.

4. COOKIES, ANALYTICS AND ADVERTISING TECHNOLOGIES

Our websites may use cookies and similar technologies to operate website functionality, remember preferences, understand website usage, improve performance and support marketing.

Depending on the particular website and services in use, these technologies may include analytics, advertising, conversion tracking, user-experience measurement and similar services provided by third parties such as Google, Meta and other technology providers.

Where required, visitors are provided choices regarding non-essential cookies and tracking technologies through our consent-management tools.

Cookie practices may vary among websites within our business ecosystem based on the technologies used on each site. Where a separate Cookie Policy or cookie-preference tool is provided, please refer to it for additional information and available choices.

5. SERVICE PROVIDERS AND THIRD PARTIES

We use third-party service providers to operate portions of our business and digital infrastructure. These may include providers of:

Website hosting and security;
Email and communication services;
Payment processing;
Course and membership platforms;
Event registration and ticketing;
Scheduling;
Customer relationship and marketing systems;
Analytics and website-performance services;
Advertising and conversion measurement;
Video, audio and media hosting;
Forms and surveys; and
Other technology and professional services.

These providers may process information as necessary to perform services on our behalf or under their own applicable privacy terms.

We do not authorize service providers acting solely on our behalf to use personal information for purposes unrelated to the services they provide to us.

6. PAYMENTS

When you purchase a product, program, event, consulting engagement or other offering, payment information may be processed by a third-party payment processor.

We generally do not directly store complete payment-card information when transactions are processed through third-party payment systems. Those providers process payment information according to their own security and privacy practices.

If another payment method is arranged directly with us, we take reasonable measures to protect the information provided.

7. DATA RETENTION AND SECURITY

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain appropriate business and transaction records, satisfy contractual obligations, comply with legal, tax or accounting requirements, resolve disputes and enforce agreements.

Retention periods may therefore vary depending on the type of information and our relationship with you.

We use reasonable administrative, technical and organizational safeguards designed to protect personal information from unauthorized access, loss, misuse, disclosure, alteration or destruction.

No internet transmission or electronic storage system can be guaranteed to be completely secure, and we cannot guarantee absolute security.

8. YOUR COMMUNICATION CHOICES

You may unsubscribe from marketing emails by using the unsubscribe link provided in applicable communications or by contacting us.

Transactional, account, registration or service-related communications may still be sent when necessary to fulfill a transaction, administer an account, provide a program or service, or meet legal obligations.

Where processing is based on consent, you may withdraw that consent as permitted by applicable law.

9. CALIFORNIA PRIVACY RIGHTS

California residents may have rights regarding their personal information under applicable California privacy laws.

Depending upon the law applicable to our business and your information, these rights may include the right to:

Know or access certain personal information collected about you;
Request correction of inaccurate personal information;
Request deletion of personal information, subject to applicable exceptions;
Obtain information concerning categories of information collected, purposes of use and categories of recipients;
Opt out of certain sales or sharing of personal information where applicable;
Limit certain uses or disclosures of sensitive personal information where applicable; and
Exercise applicable privacy rights without unlawful discrimination.

We do not sell personal information for money in the ordinary meaning of the word “sell.”

Certain advertising or analytics technologies may, however, constitute “sharing” or other regulated processing under some privacy laws even where no money is exchanged. Where applicable, we provide legally required mechanisms for exercising related choices.

We may need to verify your identity before completing certain privacy requests.

10. EUROPEAN ECONOMIC AREA, UNITED KINGDOM AND OTHER INTERNATIONAL PRIVACY RIGHTS

If you are located in a jurisdiction that provides additional data-protection rights, including the European Economic Area or United Kingdom, you may have rights concerning the personal information we process about you.

Depending on applicable law, these may include the right to:

Be informed about how your personal information is processed;
Access personal information we hold about you;
Correct inaccurate or incomplete information;
Request deletion of information in appropriate circumstances;
Restrict certain processing;
Receive certain information in a portable format;
Object to certain processing, including direct marketing;
Withdraw consent where processing relies upon consent; and
Exercise rights relating to certain solely automated decisions or profiling that produce legal or similarly significant effects.

You may also have the right to lodge a complaint with the appropriate data-protection authority in your jurisdiction.

We do not intend to make decisions producing legal or similarly significant effects about customers or website visitors solely through automated processing unless we provide the notices and protections required by applicable law.

11. INTERNATIONAL DATA TRANSFERS

We are based in the United States and use service providers that may operate in the United States and other countries.

If you access our websites or services from outside the United States, your information may be transferred to, stored in or processed in a country different from the country where you live.

Where applicable law requires specific protections for international transfers of personal information, we and/or our service providers use appropriate legal mechanisms and safeguards.

12. AI-ASSISTED TECHNOLOGIES AND CONTENT TRANSPARENCY

We may use artificial intelligence and AI-assisted technologies as supporting tools in aspects of our business, including research, brainstorming, organization, analysis, editing, administrative processes, marketing development, creative exploration and other business activities.

Use of an AI-assisted tool does not necessarily mean that the resulting work is “AI-generated.” Our original intellectual property, methodologies, programs, educational materials, books, presentations, strategies, creative works and other content may involve substantial human authorship, experience, judgment, direction, review, editing and final decision-making.

We remain responsible for the content we publish and the business decisions we make.

When personal information is processed through an AI-assisted service, we seek to use such technologies in a manner consistent with applicable privacy obligations and the purposes described in this Policy.

Where applicable law requires disclosure that an individual is interacting directly with an artificial-intelligence system, or requires disclosure or labeling of particular artificially generated or manipulated content, we intend to provide appropriate transparency.

This may include disclosures associated with certain AI-generated or manipulated image, audio or video content, synthetic media, deepfakes, automated interactions or other content when disclosure is legally required.

AI-assisted drafting, editing, research, brainstorming, formatting or other human-directed support should not be interpreted as transferring ownership of our proprietary intellectual property, nor does the use of such tools diminish our ownership of original content, trademarks, methodologies, programs or other protected materials.

13. THIRD-PARTY MEDIA, EMBEDDED CONTENT AND EXTERNAL SERVICES

Our websites may include or link to content and services provided by third parties, including video, audio, social media, scheduling, payment, event, mapping or other interactive services.

Examples may include embedded videos, music or audio players, social-media content, scheduling tools and payment services.

When you interact with third-party content or services, those providers may collect information according to their own privacy policies and technologies. Their privacy practices are controlled by those third parties, not by us.

Where required, our websites may provide consent controls for third-party technologies.

14. PHOTOS, VIDEO, AUDIO AND EVENT MEDIA

Our business includes speaking engagements, live events, educational programs, performances and other public or private experiences where photography, video or audio recording may occur.

When appropriate, additional notices, releases, agreements or event-specific terms may govern the capture and use of photographs, video, audio, testimonials or other media.

Media submitted directly to us by an individual may be used consistent with the permission, agreement or context under which it was provided.

Nothing in this Privacy Policy replaces the terms of a separate media release, talent agreement, event notice, contract or other applicable agreement.

15. CHILDREN’S PRIVACY

Our websites and services are generally intended for adults and are not directed to children under 13.

We do not knowingly seek to collect personal information directly from children under 13 through this website without appropriate authorization. If we learn that personal information from a child has been collected in circumstances requiring parental or guardian consent, we will take appropriate steps consistent with applicable law.

Some events, performances, educational activities or offerings may be suitable for families or minors. Where information concerning a minor is required for a specific offering, additional terms, consent or parental/guardian authorization may apply.

16. EXERCISING YOUR PRIVACY RIGHTS

If you would like to request access to, correction of or deletion of personal information, withdraw consent where applicable, object to certain processing, or exercise another privacy right available to you, please contact us using the information below.

Please clearly identify your request and provide enough information for us to reasonably locate the relevant records.

For your protection, we may request reasonable information to verify your identity before fulfilling certain requests. Authorized agents may submit requests where permitted by applicable law, subject to appropriate verification.

We will respond within the time required by applicable law.

17. LINKS TO OTHER WEBSITES

Our websites may contain links to websites operated by other organizations. We are not responsible for the privacy practices, security or content of third-party websites.

We encourage you to review the privacy policy of any third-party site or service you choose to use.

18. CHANGES TO THIS PRIVACY POLICY

Our business, websites, technology and applicable laws continue to evolve. We may update this Privacy Policy periodically to reflect changes in our practices, technologies, services or legal requirements.

When we make material updates, we will revise the “Last Updated” date above and may provide additional notice where appropriate.